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微店的100种玩法——朋友圈小工具·第3卷 - 350装修平台

2021-12-18 22:04店铺运营 人已围观

简介emsp;由微店商学院打造的100种微店玩法,帮助店主找到更方便有效的操作方法。 emsp;本次发布《朋友圈小工具》第一期:五个好发圈,快来学习练习,让你的朋友圈从此丰富! ems ems...

     由微店商学院打造的100种微店玩法,帮助店主找到更方便有效的操作方法。

     本次发布《朋友圈小工具》第一期:五个好发圈,快来学习练习,让你的朋友圈从此丰富!

   ems

     推荐玩法:九九童鞋

     推荐工具

     推荐指标:☆☆☆☆☆☆☆☆☆☆;

   &emssp;场景或p后:成功生成e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e-e

     总结一句话:目前抽奖只支持加优惠券,可以备注。比如不同的优惠券有相应的折扣和免费奖品

   emsp

     海报案例如下:

   emsp

   &emsp

   emsp

     推荐指标:☆☆☆☆☆☆☆

     场景:为了增加销量,刺激消费者的购买欲望,限时折扣可以促进顾客的购买欲望,将链接发送给朋友圈和购物群,效果更好。

     一句话总结:限时折扣工具折扣强度大,时间长短可自定,使用非常灵活方便实用。

     路径:微店店长版APP-营销推广-限时折扣

     如下图所示:

   ems

   &emsp

   emsp

     推荐指标:☆☆☆☆☆☆☆☆☆☆;

     场景:激发朋友圈的潜在客户,因为价格没有下单的客户,所以套餐优惠力度比较大。建议打五折邮寄,选择三四个产品组合。(提示:店铺主页还设置组合包广告图片链接同时显示)。

     总结一句话:设置三四种商品,优惠力度大,可以多卖商品,关键价格一定要优惠。

     如下图所示:

   ems

   &emsp

   emsp

     推荐指标:☆☆☆☆☆☆☆

     场景:通常在微店买家版和朋友圈做推广影流的时候,店主会观察到更多的关注,把产品加到购物车里,拍下未付的产品。为这些产品做团体活动,图文并茂,吸引客户下单,私聊客户团体规则,吸引客户推荐朋友团体或者自己。建议2-3个人最适合团体。

     总结一句话:推荐人按照方法实践两组,自发组织推广陌生客户。

     路径:微店店长版APP-营销推广-拼团

     如下图所示:

     NO.15 砍价

   &emsp

   emsp

     推荐指标:☆☆☆☆☆☆☆

     场景:使用微信群裂变工具讨价还价,直接分享朋友圈或者微信群生成的海报。一般来说,减少的人数设置在10~15个左右。同时,给帮助讨价还价的人发放优惠券,可以引进新客户,通过裂变推广店铺。

   &emssp;一句话总结:给e价工具不仅可以给客户优惠,还可以促进客户帮助推广,对店铺推广有很好的效果。

     路径:微店店长版-营销推广-议价;

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